Sign Strategy - the Saga Continues
The second part of our sign strategy is unfolding and we are very pleased with the feedback we are receiving. Dave and his team have always hated the visual litter in our community during elections. To be honest, most people who are campaigning don't like it. But of course, no one wants to be the first one to break the cycle of "What we've always done."
That is where leadership comes in. Sometimes you have to take a chance and show you are committed to making positive change. Dave's campaign signs are larger than most (while still within sign bylaw regulations) and there are less of them. The team didn't want to litter their community with a million signs (okay, we may exaggerate a bit) when we are confident it isn't necessary.
So, what do you think? Are Dave's signs pawsitively perfect?